Museum Victoria Public Relations internship/student placement opportunity 2011

The project aims to give students an understanding about the roles, duties and responsibilities of a Public Relations Officer. Students will experience the process of developing a publicity campaign, organising events and communicating with the media.

Students will be expected to work at three of Museum Victoria’s venues during their time in the Public Relations Department – Melbourne Museum, Scienceworks and the Immigration Museum. Some of the tasks that students may be involved with during their internship/placement include:

• Research and update data for media/stakeholder lists
• Research media contacts and develop specific media lists for publicity campaigns
• Draft media releases and other media materials
• Research information relating to exhibitions
• Research websites and place listings on appropriate websites
• File media clippings
• Package media kits
• Coordinate and be involved in mail-outs
• Attend relevant meetings with Marketing, Communications and Commercial staff
• Assist at media previews and photo opportunities
• Assist at exhibition launches and other stakeholder events

Students will gain an understanding of the role of an in-house PR Officer, and the practical work of publicity and stakeholder relations. The outcomes of each placement/internship will be tailored, depending upon students’ interest and needs, and the Public Relations projects being undertaken at the time.

The student should currently be undertaking a relevant degree in Public Relations / Media / Communications / Journalism at an Australian tertiary institution and have strong communication skills. Third year students are preferred.